Friday, October 28, 2016

A TV Studio in your pocket

Posted By: Patti Salas - Friday, October 28, 2016

One camera, multiple shots.

With the Mevo HD Live Event Video Camera, you can now transform your iPhone into a personal video editing tool. This on-the-go device is complete with a 150-degree wide-angle lens. It can be set anywhere to record your adventures, shows, or even live-stream directly to Facebook for your family, friends, and fans on social media.

Through a Wi-Fi or LTE connection, Mevo can be linked to your iPhone which will enable you to adjust the zoom, pan, and cut all in the Mevo app. The Sony 4K sensor produces stunning 720p HD video so each and every scene is as clear as can be. Designed to be discreet and with built-in stereo microphones and dedicated DSP, the Mevo HD Camera also picks up superb audio for all of your videos.

For the price of $399.99, you can now direct your own story now with the Mevo HD Live Event Video Camera.

Thursday, October 27, 2016

Digital Marketing Association of Hong Kong

Posted By: Patti Salas - Thursday, October 27, 2016

Founding members of Digital Marketing Association of Hong Kong (L-R): Rico Chan, Yahoo VP and GM, Hong Kong, India & Southeast Asia, sales; Kevin Huang, Pixels CEO; Elsie Cheung, SCMP COO; Mai Wah Cheung, Next Digital group chief information officer and chief technology officer; Victor Cheng, ComScore VP, North Asia; Anita Lam, head of FMCG and Retail, Greater China, Facebook; Lars Bratsberg, industry leader, agency, Google.

Seven of Hong Kong’s largest digital players have come together to form the Digital Marketing Association of Hong Kong. Among the founding members are Pixels, ComScore, Facebook, Google, Next Digital, South China Morning Post, and Yahoo!

It was Pixels along with two other companies who first initiated the idea of having an advertising industry body. They saw the need for setting standards and measurements for digital marketing and growing its talent pool. Moreover, they wanted to establish a Hong Kong chapter of the Interactive Advertising Bureau.

Along with the seven founders, the association now has a pool of 36 members composed of agencies, and several brands such as HSBC, Standard Chartered, and Expedia.

DMA Hong Kong aims to advance the market by focusing on measurement standards and training.

Wednesday, October 26, 2016

Forget solar panels, optical ‘rectenna’ converts light directly to electricity

Posted By: The Mail Man - Wednesday, October 26, 2016

Based on multiwall carbon nanotubes and tiny rectifiers fabricated onto them, the optical rectennas could provide a new technology for photodetectors that would operate without the need for cooling, energy harvesters that would convert waste heat to electricity – and ultimately for a new way to efficiently capture solar energy.

In the new devices, developed by engineers at the Georgia Institute of Technology, the carbon nanotubes act as antennas to capture light from the sun or other sources. As the waves of light hit the nanotube antennas, they create an oscillating charge that moves through rectifier devices attached to them. The rectifiers switch on and off at record high petahertz speeds, creating a small direct current.

Billions of rectennas in an array can produce significant current, though the efficiency of the devices demonstrated so far remains below one percent. The researchers hope to boost that output through optimization techniques, and believe that a rectenna with commercial potential may be available within a year.

“We could ultimately make solar cells that are twice as efficient at a cost that is ten times lower, and that is to me an opportunity to change the world in a very big way” said Baratunde Cola, an associate professor in the George W. Woodruff School of Mechanical Engineering at Georgia Tech. “As a robust, high-temperature detector, these rectennas could be a completely disruptive technology if we can get to one percent efficiency. If we can get to higher efficiencies, we could apply it to energy conversion technologies and solar energy capture.”

The research, supported by the Defense Advanced Research Projects Agency (DARPA), the Space and Naval Warfare (SPAWAR) Systems Center and the Army Research Office (ARO), was reported September 28 in the journal Nature Nanotechnology.

Developed in the 1960s and 1970s, rectennas have operated at wavelengths as short as ten microns, but for more than 40 years researchers have been attempting to make devices at optical wavelengths. There were many challenges: making the antennas small enough to couple optical wavelengths, and fabricating a matching rectifier diode small enough and able to operate fast enough to capture the electromagnetic wave oscillations. But the potential of high efficiency and low cost kept scientists working on the technology.

“The physics and the scientific concepts have been out there,” said Cola. “Now was the perfect time to try some new things and make a device work, thanks to advances in fabrication technology.”

Using metallic multiwall carbon nanotubes and nanoscale fabrication techniques, Cola and collaborators Asha Sharma, Virendra Singh and Thomas Bougher constructed devices that utilize the wave nature of light rather than its particle nature. They also used a long series of tests – and more than a thousand devices – to verify measurements of both current and voltage to confirm the existence of rectenna functions that had been predicted theoretically. The devices operated at a range of temperatures from 5 to 77 degrees Celsius.

Fabricating the rectennas begins with growing forests of vertically-aligned carbon nanotubes on a conductive substrate. Using atomic layer chemical vapor deposition, the nanotubes are coated with an aluminum oxide material to insulate them. Finally, physical vapor deposition is used to deposit optically-transparent thin layers of calcium then aluminum metals atop the nanotube forest. The difference of work functions between the nanotubes and the calcium provides a potential of about two electron volts, enough to drive electrons out of the carbon nanotube antennas when they are excited by light.

In operation, oscillating waves of light pass through the transparent calcium-aluminum electrode and interact with the nanotubes. The metal-insulator-metal junctions at the nanotube tips serve as rectifiers switching on and off at femtosecond intervals, allowing electrons generated by the antenna to flow one way into the top electrode. Ultra-low capacitance, on the order of a few attofarads, enables the 10-nanometer diameter diode to operate at these exceptional frequencies.

“A rectenna is basically an antenna coupled to a diode, but when you move into the optical spectrum, that usually means a nanoscale antenna coupled to a metal-insulator-metal diode,” Cola explained. “The closer you can get the antenna to the diode, the more efficient it is. So the ideal structure uses the antenna as one of the metals in the diode – which is the structure we made.”

The rectennas fabricated by Cola’s group are grown on rigid substrates, but the goal is to grow them on a foil or other material that would produce flexible solar cells or photodetectors.

Cola sees the rectennas built so far as simple proof of principle. He has ideas for how to improve the efficiency by changing the materials, opening the carbon nanotubes to allow multiple conduction channels, and reducing resistance in the structures.

“We think we can reduce the resistance by several orders of magnitude just by improving the fabrication of our device structures,” he said. “Based on what others have done and what the theory is showing us, I believe that these devices could get to greater than 40 percent efficiency.”

This work was supported by the Defense Advanced Research Projects Agency (DARPA), the Space and Naval Warfare (SPAWAR) Systems Center, Pacific under YFA grant N66001-09-1-2091, and by the Army Research Office (ARO), through the Young Investigator Program (YIP), under agreement W911NF-13-1-0491. The statements in this release are those of the authors and do not necessarily reflect the official views of DARPA, SPAWAR or ARO. Georgia Tech has filed international patent applications related to this work under PCT/US2013/065918 in the United States (U.S.S.N. 14/434,118), Europe (No. 13847632.0), Japan (No. 2015-538110) and China (No. 201380060639.2)

CITATION: Asha Sharma, Virendra Singh, Thomas L. Bougher and Baratunde A. Cola, “A carbon nanotube optical rectenna,” (Nature Nanotechnology, 2015).


Cowabunga Dudes! Fil-Am develops “The Jellyfish” to harness sea waves for energy.

Posted By: The Mail Man - Wednesday, October 26, 2016

The waves and tides have been looked upon as a source of clean energy. Even way back in 1979, Danish scientists and Israelis have experimented with wave driven generators.

A Filipino-American seeks to be the first one to develop and build a wave driven generator with the Philippines as its main large scale ocean test-bed.

Ramuel Maramara based in Long Island, New York owns Brimes Industrial and has successfully designed a small wave energy generating device that converts waves into energy. The prototype is called The Jellyfish.

The Jellyfish was successful in its trials and the challenge now is to upscale it so that it can generate 1 megawatt of electricity. Maramara plans to test it in the Philippines since the country is an archipelago with long coastlines and the potential for large scale use of the Jellyfish is very much present.

Maramara also said that being born a Filipino, he wanted to show the world that Filipinos are world-class builders and engineers

“I guess it’s just natural for me to want to bring pride to our country. We are not boasting. We are just saying that we Filipinos can also do it. These things are not just for foreigners. We Filipinos are world-class builders, world-class engineers,” he said.

“Right now, it’s a race. Australia has its own machine. The United Kingdom has its own machine. France has its own machine. Denmark, China, Japan, they have their own machines. It’s an international race for the one who can develop a device that is really efficient and at the right price. It has to be economically viable because you have to sell it,” he explained.

Funding for the project has been applied with the Department of Science and Technology (DOST) so as to further develop the device and create a larger prototype. Since it is a form of renewable energy, First Gen Corporation has already committed its support for the large scale ocen energy generator.

Source: Readings from

Tuesday, October 25, 2016

Breakthrough: Turning Carbon Dioxide into Ethanol

Posted By: The Mail Man - Tuesday, October 25, 2016
Oak Ridge National Laboratory

It is not common knowledge that alternative fuels for vehicles has been around since the early 20th Century. In New York City, there are still existent city plans that market recharging stations for electric cars. In fact there were more recharging stations that gasoline stations at one point. But the power of gasoline engines proved more versatile then as compared to electric vehicles because technology for electric vehicles were still nascent then unlike today.

It is the same with ethanol powered vehicles. I the American farmbelt of the Mid-West, it is not unusual to find farm machinery and vehicles powered by ethanol. Ethanol was sourced from a resource that was ubiquitous in those areas and cheaper too. They got ethanol from corn which was the and still now widely planted in those areas. Again, the technology for mass manufacture was the most efficient and cheaper for fossil fuel products.

The development of vehicles thus became dominated by gasoline and diesel fuels. And it remained so for more than 50 years until 2 shocks happened. The 1973 Yom Kippur War and the 1979 Oil Shock. These resulted into the re-opening of research and development for alternative fuels for vehicles and machinery. 

Ethanol has managed to regain widespread use after these events, but the sources of ethanol are also the sources of the food staples for a greater number of the world’s populations and even feedstock. Thus, demand will soon make ethanol on par with gasoline and diesel fuels. What was needed is an alternative source of ethanol.

This soon took a turn when scientists made a mistake and created ethanol from carbon dioxide. The scientists from Oak Ridge National Laboratory (developers and makers of nuclear weapons) made the breakthrough in alternative fuels.

The scientists had already conducted studies on how to convert CO2 into ethanol but they thought that it would include multiple steps that will result in an increase I the cost ofproduction. were stumped because they had believed it would require multiple steps and catalysts. However, to their surprise, they discovered that a tiny array of nanoscale copper and carbon spikes mounted on a silicon surface was all that was needed as reported by Engadget

This is how the process works: A nanodroplet of nitrogen is placed on the tip of each of the carbon spikes. The catalyst is then exposed to carbon dioxide and a small electrical charge, which triggers a chemical reaction that is in essence a reverse of the combustion process that turns the CO2 gas into liquid ethanol. Furthermore, the needed catalyst is so minute that the produced ethanol is quite pure and ready for use in generators. The best part is that the process works in room temperature, meaning constructing the facilities to convert CO2 into ethanol can potentially be done cheaply.

Should the technology be further developed and made widely available, it could make a huge impact for renewable energy sources as well as the carbon dioxide crisis that we are currently facing. The system will also be carbon-neutral because carbon dioxide created from burning the ethanol as fuel can simply be harvested and turned back into ethanol.

The New York Times Company Acquires The Wirecutter and The Sweethome

Posted By: Patti Salas - Tuesday, October 25, 2016


NEW YORK--(BUSINESS WIRE)-- The New York Times Company today announced that it has acquired The Wirecutter and The Sweethome, product-recommendation services that serve as a guide to technology gear, home products and other consumer services. The acquisition was an all-cash transaction that closed on October 24, 2016.

Founded in 2011 by technology journalist Brian Lam, who worked as an editor at both Gizmodo, and Wired, The Wirecutter and The Sweethome, its sister site, are lists of the best gadgets, gear and other products for people who quickly want to know what to get. The sites are built on the strong editorial backbone of journalists making research-driven, powerful product recommendations. The sites generate revenue primarily through affiliates—that is, money earned by offering direct links to merchants in exchange for a share of any ultimate sale. These merchants include both major online retailers such as Amazon, as well as niche and vertical-specific shops.

“We’re very excited about this acquisition on two fronts. It’s an impressively run business with a very attractive revenue model and its success is built on the foundation of great, rigorously reported service journalism,” said Mark Thompson, president and CEO of The New York Times Company. “The New York Times is the definitive source for news, information and entertainment and now we’re working on becoming an authoritative destination for service journalism, with verticals like Cooking, Watching and Well. The practical approach that The Wirecutter and The Sweethome take to product recommendations embodies the same standards and values that are the pillars of our own newsroom. Their service-focused guides align with our commitment to creating products that are an indispensable part of our readers’s lives,” Thompson added.

Following the acquisition, Mr. Lam will stay on in an advisory role, while Jacqui Cheng, editor-in-chief, and Christopher Mascari, product director, will remain in those roles. Ben French, vice president of NYT Beta, will serve as interim general manager and will work to integrate The Wirecutter and The Sweethome into The Times Company.

Mr. Lam said, “The New York Times is the perfect home for The Wirecutter because of our shared love and commitment to reader service and public good through rigorous reporting. And most important, we're thrilled to have the chance to help Times readers find great gear that can improve their lives.”

Some of the statements included in this press release, including those with respect to the integration of this business and strategic goals, are forward-looking statements that involve risks and uncertainties, and actual results could differ materially from those predicted by such forward-looking statements. These risks and uncertainties include risks detailed from time to time in The New York Times Company’s publicly filed documents, including its Annual Report on Form 10-K for the year ended December 27, 2015. The New York Times Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise.

About The New York Times Company

The New York Times Company is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The Company includes The New York Times,, and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company at @NYTimesComm.

About The Wirecutter

Founded five years ago by journalists fed up with the time and energy it takes to shop, The Wirecutter and its sister site The Sweethome developed a simpler approach to giving buying advice: just tell people exactly what to get in one single guide. The company’s purpose: to help people find great things, quickly and easily. Through rigorous testing, research, and reporting, they create straightforward recommendations that save readers from unnecessary stress, time, and effort.

This press release can be downloaded from

View source version on

Source: The New York Times Company

Monday, October 24, 2016

New light for SMEs in the Philippines: Transportify to lower logistics costs

Posted By: Patti Salas - Monday, October 24, 2016

Startup logistics provider Transportify is now in the Philippines, giving businesses and even individual consumers a cheaper and more efficient alternative for their on-demand logistics needs saving them valuable amount of resources spent on capital and operational expenditures.

Known as Deliveree in Thailand and Indonesia, Transportify was launched in the Philippine market last July.  It now has 45 people manning its Manila office.  So far, it has more than 2,000 registered accounts in just a few weeks.

With barely three months’ worth of operations in the country, Transportify already has a pool of over 900 driver-partners in Metro Manila. Over time, it hopes to expand its fleet for ground logistics. At present, its fleet includes Sedans, Hatchbacks, MPVs for Economy, and L300s but this will be expanded in the coming months to include more vehicle options such as motorcycles, pickup trucks, and closed vans.

“Through Transportify, we hope to address a pain point that the Philippines shares with Indonesia and Thailand — high logistics costs. From our studies, we found out that logistics account for about 18 percent of operating costs of companies here. With Transportify, we hope to provide a more cost-effective alternative to businesses,” said Tom Kim, International CEO of Deliveree.

Helping small and medium enterprises (SMEs) lower their operating costs in the area of logistics is Transportify’s main objective. As a value proposition, Transportify customers only need to pay for the distance covered by the delivery and extra services required.  

Their rates are as follows:

“About 99 percent of businesses in the Philippines are SMEs and this is where Transportify’s value comes in.  SMEs have very low margins, and by helping lower the logistics costs, we help these small businesses thrive in a very competitive environment,” added Kim.

Unlike traditional couriers, Transportify’s mobile and web app lets you book a driver for same-day delivery requirements. It also accepts pre-scheduled bookings up to two weeks in advance. It also has a live tracking feature so customers can pinpoint the precise location of their driver and the estimated time of arrival at any stage during the delivery.

The company, just like other transportation apps present in the market today, does not own vehicles or physical assets. However, it is an app that connects customers to drivers. It charges drivers a commission of 15% only.

“Since we don’t have to spend for maintenance of these vehicles and salaries of the drivers, we have relatively lower overhead costs. This allows us to provide our customers a service that is cost-efficient and competitive compared to what is already available in the market,” said Kim.

Transportify Philippines is powered by Deliveree which was founded in 2014 by Inspire Ventures and Ardent Capital - both well-established venture builders in Southeast Asia. Backed with $2-million seed funding and from its principal shareholders, Transportify continues to expand the business by continuously providing lower logistics costs to SMEsand significantly growing itsarea of service coveragein its current markets.

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OCEAN's backstory and advocacy in the upcoming 4th Industrial Revolution

Posted By: Karlo Simon - Monday, October 24, 2016

Open Collaboration With East Asia New Champions (OCEAN) is a convention occurring every two years in the Philippines which gathers leaders from different domains “to connect, discover new ideas, and shape a more creative and innovative future together”.

According to Micaela Beltran, the Executive Director of OCEAN 16, the biennial gathering was initiated back in 2014 when the World Economic Forum held its Southeast Asia conference in the Philippines for the first time. “At that time, we discussed how the Philippines is no longer the 'Sick Man of Asia' and economic progress is finally coming", said Beltran. Further, she mentioned that the main question in the minds of the Filipino leaders of the World Economic Forum is “How can we ensure that Economic Prosperity becomes inclusive?”. 

One of the people behind making these aspirations into reality is Winston Damarillo. He has been the core driver and convener of OCEAN since it was just an idea.

The mission of OCEAN is to become a convener of global leaders and shapers that will serve as catalysts for innovation in the Philippines. This year, OCEAN is taking a step further by leading several initiatives that will live beyond the conference. The summit is geared towards harnessing technological advancements with the talents and resources of entrepreneurs and creative leaders. In a nutshell, OCEAN 16 is preparing the creative genius in the country to pursue ASEAN success in the upcoming 4th industrial revolution.

One of their initiatives is building a more “Digital Bohol”. The organization has been working to build a digital central for entrepreneurs and creative leaders, and to strengthen resilience against disaster through mesh chat networks like FireChat. Consequently, they bring together community organizers, particularly the youth, who can sustain these programs after the summit in November.

The Provincial Government of Bohol and the Bohol Chamber of Commerce and Industry sign a memorandum of agreement with OCEAN 16 on August 15, as part of a joint initiative for the development of smart cities in the Philippines, starting with Tagbilaran City in Bohol as the pilot and model city.

The three-day summit was organized by young and entrepreneurial go-getters; Katrina Bayog, Media & Program Lead; Rexy Josh Dorado, Kaya Collaborative; Angelica Misa, Media Strategy Consultant; Micaela Beltran, Executive Director; and Winston Damarillo, Chief Organizer and Co-Chair.  With the help of OCEAN Co-Chairs; Analisa Balares, Sen. Bam Aquino, Richard Dacalos, and Karen Davila, and WEF communities in the Philippines; KAYA Collaborative, World Economic Forum Young Global Leaders, World Economic Forum Global Shapers, and Amihan Global Strategies.

For more information regarding the upcoming summit, visit, email or call 0947-813-6401. You may also participate in online discussions by following OCEAN 16 on Twitter, Instagram or Facebook @WEFPHOCEAN.

Photo credits to OCEAN

Community Health Apps Shine at 1st Masskara Hackathon

Posted By: The Mail Man - Monday, October 24, 2016

Community health systems took the spotlight at the 1st Masskara Hackathon held at STI West Negros University last October 17 and 18, 2016.

Information technology professionals Richard Real and Ralph Ledesma from Colegio San Agustin-Bacolod who teamed up with students Pindar Jimenez and Queeny Kenn Amar of the University of St. La Salle -Bacolod topped the 24 hour hackathon with HealthMe, a healthcare assistant system for the effective and real-time dissemination of medical information through short messaging to barangay residents through their respective barangay health centers.

Information technology professional Richard Chan of the University of Negros Occidental - Recoletos bagged the second place with his e-Health Card which seeks to provide faster, seamless, integrated system for securing health cards required for employment  from a city, town or provincial health office.

Robert Janagap, Eymard Pava, and Emelyn Hibionada II, senior students of STI West Negros University took the third spot with their web-based manpower management system called  Healthcare Freelancers.

The event was jointly spearheaded by the Bacolod-Negros Occidental Federation for Information and Communications Technology, Inc.,  HyBrain Development Corporation,  a software development firm based in Bacolod, along and Microsoft Philippines. 

We wanted the annual Masskara Festival to feature an information technology event because it is about time we promote innovation, a mark that complements the message of resiliency that the festival sought to send when it was created in 1980, BNEFIT Executive Director Jocelle Batapa-Sigue.

While we enjoy the traditional events of the Masskara Festival, it is also good to provide venues for sharing of knowledge and ideas that can scale up to commercial and business level, because Masskara is not only for fun, it sends out a meaning of hope and renewal, she added.

John Dave Duenas, President of Hybrain and Diego Jose Ramos of lead the concept for the coding marathon for talented developers to prototype a seemingly impossible idea to a business viable MVP (mininum viable product). 

The focus of the hackathon is to provide solutions to the healthcare through technology innovation or disruption of the current industry practice by a validated idea taken to a product or service prototype.

The top three winners received 30K, 20K, and 10K respectively and  Microsoft Azure, a new development platform for mobile development, worth 250K each and free use of DOJO 8 co-working spaces. Judges of the hackathon were doctors and startup founders./jbs

Thursday, October 20, 2016

“You Must Not Raise the Dead!” : Cocoon Program for the youth by SURE

Posted By: The Mail Man - Thursday, October 20, 2016
Group 4 at the Asian Institute of Management Cocoon Program by SURE

Solutions Using Renewable Energy, Inc (SURE) gave the challenge to the Filipino youth The youth responded. SURE launched a program for 20 college students last September, 2016. 

The aim was to make the students feel empowered in their quest for sustainable energy solutions. But it was not as easy as that. It was hard but the students who participated barely felt it to be hard.

SURE utilized Game Theory in the challenge. On October 8 and 15, 2016, these students realized hot it was to have a concept and how to go about in achieving their projected results with their concepts.

Conducted at the Asian Institute of Management Indonesia Case Room last Oct. 8 and 15, 2016, the workshop consisted of sessions with experts that ranged from filling the transport gaps using the UP experience in Bike Share to creating business models to Design Thinking and Sustainable Design Architecture from Palafox and Associates.

The participants came from UP, De La Salle University, TIP and Batangas Colleges.

But the endpoint for the first day sessions was a challenge for a business model and implementation for sustainable food business business models. The participants rose to the challenge and designed and implemented sustainable business models.

The development and implementations again ranged from Pizza to Rellenong Bangus. Notwithstanding that these models worked given their profitability and ease of implementation as what was presented in the reports and presentations last October 15, 2016. These presentations and results would put a great many livelihood projects to shame with profitability exceeding a shameful 150%.

But the real challenge was further into the day when a real energy challenge was given to the participants, There was only internet for outside resources and real brainstorming was conducted.

But the real success of SURE for this Cocoon program has yet to be realized. As such as the participation and brainpower as an indicator, the Cocoon Program showed that the only limits with the youth is that there are no limits to concepts and ideas. The manner that the presentations, formulations and results were presented was refreshing in comparison to other startup presentations.

 The program is composed of four components: a 2-day workshop, sessions with experts in the industry and startups, a biogas/biomass plant visit, and an internship for a select few. This 10-month program will end on July 31, 2017. 

Throughout the course of the program, the students will have access to a community of experts and like-minded individuals. Small get-togethers with startups, consultants, and organizations will be arranged every month. Aside from these monthly meetings, a biogas/biomass plant visit will be arranged for the students.

The winners of the energy challenge will be known after three months.

The only limitation/s given is that they must not raise the dead. 

PH Animation Delegation joins most anticipated global content market for entertainment in France

Posted By: Patti Salas - Thursday, October 20, 2016

15 October 2016, Cannes, France – A delegation of Philippine animation studios headed by Animation Council of the Philippines, Inc. (ACPI) President Juan Miguel Del Rosario, including ASI Animation Studios, RenderBee, Synergy88, TeamApp, Toon City, Toon City Academy, Top Peg Animation, and 88storey Films just arrived in Cannes, France to showcase their products and services to France and to the rest of the world at the Marché International des Programmes de Communication (MIPCOM).

With support from the Department of Information and Communications Technology (DICT), the Department of Trade and Industry (DTI), the Department of Foreign Affairs (DFA), and the Embassy of France in the Philippines, the delegation was able to secure a booth at the MIPCOM. This is the first time that the Philippine animation industry will participate at the MIPCOM under the Philippine banner. 

Slated on October 17 to 20 in the French entertainment capital of Cannes, MIPCOM is the world’s largest entertainment content market across all platforms. Every year, the industry’s major players such as Disney, Warner Bros., 21st Century Fox and HBO, among others, converge in Cannes for four days of meetings, screenings and conferences. 

With almost 14,000 participants, over 2,000 exhibiting companies and 4,700 buyers spread over 24,000 square meters of exhibition space at the Palais des Festivals et des Congrès at Cannes, MIPCOM is easily the most anticipated global market for entertainment. 

Team Philippines hopes to capitalize on these four days to establish key contacts in the global entertainment ecosystem and to sign up new deals and partnerships.

“We are very excited about the country’s first ever participation in MIPCOM after how many years. We want to show the world that the Philippines is definitely a rising tiger in the animation industry,” said del Rosario. 

PHL Ambassador to France, H.E. Ma. Theresa Lazaro, who will be visiting the Philippine pavilion at MIPCOM, added that “France has the largest animation industry in Europe and the third largest in the world, so there is a lot of potential for our animation industry to set up partnerships and increase awareness of the creative Filipino talent in France”.

The animation industry in the Philippines started in the 1980s, making it one of the stronger Asian players in the global animation industry today. From only a handful of animation studios then, there are now over 100 animation studios all over the country with a total revenue of US$153 million and over 11,000 full-time employees.

Aside from participating in MIPCOM, the Philippine animation delegation will also have meetings with the French Association of Animated Film (AFCA) and the Network of French Animation Schools (RECA), which includes Les Gobelins, the number one animation school in the world, to invite French animators to join Animahenasyon, the country’s animated film festival and to establish possible partnerships in higher education and training.

Wednesday, October 19, 2016

Smart Launchpad holds workshop for next big Pinoy content creators

Posted By: The Mail Man - Wednesday, October 19, 2016
The first weekend of October was lit by a hundred creative sparks from brilliant content creators who became part of the Smart Launchpad, a first-of-its-kind workshop and talent search held last October 7-9 at the First Pacific Leadership Academy in Antipolo. With Samsung and YouTube as partners, Smart provided a valuable platform for these talented individuals to showcase their passions, own it, and take a shot at being the next big YouTube star.

The 100 participants, chosen from 1,537 entries from all over the Philippines, got to experience a three-day content creation program with talks from social media experts and experienced YouTube creators. They also had to make their final video entry for a chance to win Samsung gadgets and fly to Los Angeles, California to collaborate with international a capella group and YouTube creator, The Filharmonic.

Fidel Antonio Medel, Smart’s Prepaid Brand Manager, welcomed everyone with the idea behind Smart’s #OwnIt campaign and how it believes that the Filipino youth can own their passions and use the Internet and technology to showcase their personality.

He was immediately followed by DM9-Digit Managing Partner and Director and founder and editor-in-chief, Carlo Ople. He related his own experiences to the young creators and shared the most important trends for content creation as well as how to work with advertisers and partners.

“When you guys really own whatever it is that you are passionate about, it can really change your life,” was his insightful advice at the end of his talk.

YouTube Partner Manager, Enrique CuUnjieng, was next on stage to talk about the key areas to focus on as a YouTuber and how to utilize YouTube’s features and analytics in becoming a successful content creator. More than the numbers, he advised the participants to focus on the quality of their content and the way they make their audiences feel.

Frank Aldana was the next to talk to the Top 100 about video production, teaching them how to master the different techniques they can use. He said that each one of them is a storyteller and that they should inform, educate, entertain, inspire, or persuade their audiences through their content.

Tips, Tricks, and Techniques.

The morning of the second day was spent in a question-and-answer panel session with some of the country’s talented YouTube vloggers Michelle Dy, Moira Dela Torre, Paulo Infante, and Nicole Andersson. They each got to share their own stories in building a career as YouTubers with the aspiring participants. They then broke away into small groups, each to their respective niches, to discuss tips, tricks, and techniques in making their videos stand out.

Later in the day, the finalists put everything they have learned to the test and started producing, shooting, and editing their own videos using Samsung gadgets.

The three grand winners who secured round-trip tickets to LA and took home the cool gadgets from Samsung were singers Lesha Litonjua and MJ Labenia, and makeup vlogger Christopher “Tops” Unay.

Thursday, October 13, 2016

Digital Marketing Multiplied

Posted By: Karlo Simon - Thursday, October 13, 2016

The country's very first digital congress, the "IMMAP DigiCon, The Power of X: Digital Multiplied", hosted by the Internet and Mobile Marketing Association of the  Philippines (IMMAP), promises to be as enlightening  and exciting as the first event hosted by IMMAP 10 years ago.

"This groundbreaking event will be like no other that IMMAP has hosted in the past - more attendees, more learning tracks and most importantly, an even bigger line-up of speakers who will talk about everything digital in the 21st Century. Collectively, they will share their thoughts on this industry that is taking the world by storm", says Donald Lim, Chief Digital Officer of ABS-CBN and touted as the founding father of digital marketing in the country.

The digital landscape in the Philippines continues to evolve at an unprecedented pace; as such, the congress is the perfect venue for the country's digital marketers to keep in step and to learn from digital marketing experts from all over the world, who will share their  knowledge during the 3-day event.

"More industries today are now going purely digital and we are expecting this kind of transformation among many more companies in the future", Lim adds.

For the first time, through "The Power of X: Digital Multiplied", IMMAP fuses together other regular digital marketing conferences - the Mobile Marketing Summit, Digital Commerce Summit, and the IMMAP Summit - into one event, expecting to draw around 3,000 delegates from various industries across the country.

Lim says this congress will be 10 times bigger than before as IMMAP once again enjoins members of the Philippine digital marketing industry and demonstrates to them how brands can grow exponentially with the power of digital, multiplied.

Why "Power of X"? Lim explains that "X" is one of the most powerful letters in the alphabet. It has many possible usages, but it also stands for the unknown. "When it comes to digital, it's up to you to determine what 'X' stands for. In many ways, digital is still misunderstood , and so it gets the 'X' mark or is crossed out of an advertiser's consideration list. How will you be able to amplify your brand in the digital space? It's for you to define your 'X'', he says.

The IMMAP DigiCon will have 10 subject matter tracks and 10 speakers in each track, for a total of 100 speakers. The topics for the 10 tracks include "Branding and Marketing", "Content and Distribution", "Start-ups", "Creatives", "Social and Search", "eCommerce and Payment", "Marketing Technology", "CRM, Data and Analytics", "Research and Measurement", and "Media and Ad Networks".

The likes of Dan Neary, Vice President for Asia of Facebook, Wendy Hogan, Head of Strategy and Marketing Transformation of Oracle, and chief executivesof local companies like Ernest Cu, CEO of Globe Telecom, Kenneth Yang, President and CEO of Golden Arches Development Corp., Fred Uytengsu, President and CEO of Alaska Milk Corp., will be on hand to speak during the plenary sessions. Meanwhile, Sunita Kaur of Spotify, Anna Liechtenstein, Global Chief Startegy Officer of Havas Media, Paul Azzola, COO of PayMaya Philippines, Guy Hearn, Chief Innovation Officer of Omnicom Media Group, Simon Kahn, Chief Marketing Officer of Google Asia Pacific, Gwendolyn Regin, Head of Strategy and Business Development of Asia Mashable, and Sandhya Devanathan of Facebook SEA,to name a few, will be among the 100 speakers expected to provide the learning and sharing of knowledge on digital marketing in the 21st Century.

"Trust is earned, not given... CNN Philippines will continue to provide information you can trust on TV and digital platforms."
- Armie Jarin Bennett, Executive Vice President / Managing Editor, CNN Philippines

""Creativity offers us the ability to reduce, the ability to get things down to the simplest possible form.
 Creativity demands simplicity. You cannot be creative unless you make things simple."
- David Guerrero of BBDO

"Digital is the only type of medium that allows you to react as fast as you get the message."
- Tonypet Sarmiento of Havas Media Ortega

The first "IMMAP DigiCon, The Power of X: Digital Multiplied", will be held on October 10-12, 2016 at the Philippine International Convention Center, Vicente Sotto Street, Cultural Center of the Philippines Complex, Pasay City. For more information and registration details, go to or Also, visit Facebook page, and Twitter, @immapPH.

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